Preface With the rise of powerful generative AI technologies, such as GPT-4, businesses are witnessing a transformation through unprecedented scalability in automation and content creation. However, these advancements come with significant ethical concerns such as misinforma

    Overview Social media marketing has evolved dramatically in the last few years, driven by changes in technology, user behavior, and corporate demands. A major transformation in the marketing landscape has been the emergence of artificial intelligence (AI). AI’s potential